Not Your Average Media Kit

Not Your Average American, LLC is a sustainable tourism consulting business. Our brand values sustainability, community, inclusivity, and transparency. We envision a world where tourism offers local communities fair wages, healthy lifestyles, and autonomy in decision making while protecting natural resources and pristine environments for future generations. Our primary focus is Ecuador with plans to expand to other Andean Nations.

We are especially interested in working with companies, brands, and blogs that share our vision. To learn more about co-founders Scott and Angie Drake, please visit our About Page.

Our Readers

According to Google Analytics, Not Your Average American attracted approximately 5,000 unique visitors in the last thirty days. More than 56% of these readers are women. We attract a millennial audience, with 34% of our readers falling between 25 and 34 years old. Our readers are primarily from the United States though we are seeing an increase in Ecuadorian visitors, especially as we continue to add Spanish content to our website.

Last updated: December 21, 2018; source Google Analytics

Travel Buffs


Green Living Enthusiasts

Music and Movie Lovers

Art & Theatre Aficionados

Health & Fitness Buffs

Our Social Media Audience

We maintain an active presence on Facebook, Twitter, and Instagram. Our most active audience is on Facebook. Followers often engage in conversations to a wide variety of our posts. We recently broke out our personal accounts from our business Twitter and Instagram profiles and are in the process of posting more brand specific content intended to engage tourists looking for quality information about travel and culture in Ecuador and other South American countries.

Our Social Media audiences tend to reflect our website audience, showing a consistent approach to attracting those interested in travel, tourism, and sustainability in Ecuador.


Reach 30,774 for last month –Updated June 24, 2019


11,000 impressions – Updated December 21, 2018


1972 impressions in one week – Updated December 21, 2018

Google Search Performance

Over the last three months, and its companion website regularly appear in the first and second pages of the Google Search Engine. Our average Click Through Rate (CTR) of 2.9% is above the industry average of 1.9%. We continue to improve our SEO practices not only for new content but as we revise older articles that contain evergreen content.

Last updated on December 21, 2018

Average CTR 2.9%

419,000 Impressions

12.2 K Clicks on our links

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Together, we make the world of tourism a better place.