Not Your Average Media Kit
Not Your Average American, LLC is a sustainable tourism consulting business. Our brand values sustainability, community, inclusivity, and transparency. We envision a world where tourism offers local communities fair wages, healthy lifestyles, and autonomy in decision making while protecting natural resources and pristine environments for future generations. We built our blog with content about Ecuador. Today, we are expanding with articles and guest posts from Peru, Colombia, and the United States.
We are especially interested in working with companies, brands, and blogs that share our vision. To learn more about co-founders Scott and Angie Drake, please visit our About Page.
Our Readers
According to Google Analytics, Not Your Average American attracted approximately 11,000 active users in the last thirty days. Our readers are primarily from the United States though we are seeing an increase in Ecuadorian visitors, especially as we continue to add Spanish content to our website. Most arrive via organic search, a sign that our SEO strategy is on point.
Last updated: March 5, 2025; source Google Analytics
Travel Savvy
Foodies
Eco Enthusiasts
Fitness Buffs
Our Google Search Performance
Our content is highly visible, appearing in over 1.6 million searches in just the past three months. Our companion websites https://notyouraverageamerican.com and https://www.notyouraverageamerican.es regularly appear on the first and second pages of Google Search with an average position of 14.5. We continue to improve our SEO practices not only for new content but as we revise older articles that contain evergreen content.
Last updated on March 5, 2025
1.6 M Impressions
20.7 K Clicks
14.5 Position
What This Means for Our Partners
Partnering with Not Your Average American means tapping into a highly engaged, organically growing audience that actively seeks out travel, food, and sustainability content.
Authentic, SEO-Driven Visability
With 1.6M+ Google impressions and 20K+ organic clicks, your brand gains exposure to an audience that actively searches for relevant content, not just casual browsers. We specialize in long-term key word searches.
Long Term Digital Footprint
Unlike fleeting social media posts, our blog content is designed to rank on search engines for months and years, ensuring your brand gets sustained visibility long after a post goes live.
Engaged and Curious Readers
Our 11,000+ monthly active users don’t just skim content—they explore, engage, and take action. Whether it’s planning a trip, discovering a new product, or learning about responsible travel, our readers trust our recommendations.
Content that Drives Action
We don’t just write articles; we craft immersive stories and experiences that inspire readers to book trips, try new products, and support ethical brands. Through blog features, interviews, and social media amplification, we ensure your message connects with the right audience.
Lasting Brand Recognition
By working with us, you’ll gain lasting brand recognition, high-quality exposure, and an audience that values ethical, immersive, and sustainable experiences and products. We want to partner with you.
Targeted US Audience with Global Reach
While most of our readers are in the United States, we also have a strong following in Europe, Australia, and North America, with a growing presence in Asia and South America, especially Ecuador. This global reach connects brands with engaged, travel-savvy audiences.
Become a Partner!
Together, we make the world of tourism a better place.