Not Your Average American Media Kit
Not Your Average American, LLC is a sustainable tourism consulting and content creation business working at the intersection of responsible travel, storytelling, and values-aligned partnerships. We collaborate with likeminded business owners, community-led initiatives, and conservation-focused organizations to create content and strategies that support ethical, transparent, and economically just tourism.
Our work is grounded in sustainability, community, inclusivity, and transparency. We believe tourism should provide fair wages, support healthy livelihoods, respect local decision-making, and protect natural environments for future generations.
Founded as an Ecuador-focused travel blog, Not Your Average American has expanded to include original reporting and guest contributions from Peru, Colombia, and the United States.
Our work reaches readers, decision-makers, and AI-powered search platforms across the responsible travel space.
Reach and Visibility
Not Your Average American reaches a primarily U.S.-based audience, with growing readership in Ecuador and Spanish-speaking markets as we continue to expand bilingual content. Readers primarily arrive via organic search, reflecting sustained interest in responsible travel, conservation, and place-based storytelling.
Last updated: December 15, 2025; source Google Analytics
151,000 visitors
in the last 12 months
325,000 Page Views
in the past 12 months
12-13K Visitors
Per month, on average
US Readership
Growing international audience
AI Search & Content Visibility
Our content maintains strong visibility across Google Search and AI-powered discovery platforms. Over the past 12 months, Not Your Average American content generated 7.61 million search impressions and 76,500 organic clicks across our English- and Spanish-language sites. Much of this visibility comes from evergreen, informational articles that continue to surface over time.
In addition to traditional search, our articles are regularly cited across multiple AI-powered search and research platforms, including Google AI Overviews, ChatGPT, Perplexity, Gemini, and Microsoft Copilot. This cross-platform visibility reflects strong topical authority, clear editorial structure, and long-form reporting grounded in lived experience and local relationships.
Sources: Google Search Console and AHREFS
Last updated on December 15, 2025
7.61M Impressions
In the last 12 months
76.5K Clicks
In the last 12 months
300+ AI citations
In the past 30-days
Our Audience
Our audience is made up of thoughtful travelers and decision-makers who care about how tourism impacts people, places, and ecosystems. They seek context, credibility, and real-world insight—often before choosing where to travel, who to work with, or what to support. The profiles below represent the core communities we reach through our content.
Eco-Savvy Travelers
Readers who prioritize sustainability, conservation, ethical business practices, and community impact when choosing how and where to travel.
Food-Focused Travelers
Culturally curious travelers interested in local food systems, traditional cuisines, and the social stories behind what’s on the plate.
Nature & Wildlife Enthusiasts
Readers drawn to biodiversity and protected landscapes, seeking deeper context around conservation and place.
Adventure & Wellness Travelers
Travelers interested in hiking, outdoor adventure, and movement as a way to connect with landscapes and communities.
What This Means for Our Partners
Partnering with Not Your Average American means working with a platform that prioritizes long-term visibility, credibility, and alignment. Our content reaches engaged readers, informs decision-makers, and surfaces across both traditional search and emerging AI-powered discovery tools—helping responsible tourism businesses and organizations stay visible in an evolving digital landscape.
Credibility Through Context
We work with partners who prioritize ethical practices, community well-being, and environmental stewardship, ensuring coverage reflects real impact rather than extractive marketing.
VAlues-Aligned Storytelling
Our long-form, place-based reporting provides depth and nuance—helping partners communicate not just what they offer, but why it matters.
Sustained Visability
We design our content to remain relevant over time, continuing to surface in search results and AI-powered platforms well beyond initial publication.
Reach Across Human and AI Audiences
Partner stories are discoverable by travelers, journalists, funders, and AI systems that increasingly shape how information is accessed and shared.
Become a Partner!
Together, we make the world of tourism a better place.