Branding Worksheet

The answers you provide to these questions will help us define your branding strategy. I recommend reading through all the questions before starting. Feel free to answer them out of order. Use the save and continue later button at the bottom of the page if you want more time to complete this worksheet.

  • Tell me about your business in about 25 words.
  • What makes your business unique? What problem are you solving for your clients?
  • Do you have a mission statement? If so, write it here. If not, feel free to skip this.
  • Where do you see your business in 5 years time?
  • How did you find your past clients? Or how did they find you?
  • In your past interactions with clients, think about who might have been an ideal customer. Describe that person and include as many details as possible. If need be, blend two or three customers together.
  • Pretend your business is a person. List 5-10 personality traits that your describe this person. (If you're stuck for ideas, check out this extensive list of positive, neutral, and negative personality traits: https://liveboldandbloom.com/02/self-awareness-2/list-of-personality-traits)
  • Pretend your business is a person. List 5-10 values that this person holds important (if you need ideas, check out this short worksheet: https://www.cmu.edu/career/documents/my-career-path-activities/values-exercise.pdf)
  • Is there something else you want me to know about your company that hasn't been addressed above? Here's your chance!
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